1720 Main Street W, North Bay, ON, P1B8G5, Canada
Mon - Fri 9:00 AM - 5:00 PM
Sat 10:00 AM - 3:00 PM
Sun Closed


Great Service Means Happy Customers

When you're getting the best dealership experience around you want to tell people. We welcome you to submit your own stories or read our own.

Awesome experience. I was undecided and Jim was very patient and a pleasure to deal with. My whole experience was great. Jim took the time to go over all the features of the bike and my purchase was effortless. I recommend everyone that’s thinking of a new ride to check out True North.

Matt Tindale

a month ago

I had never rode or owned a motorbike, but have always wanted one On a whim , on July 27 2020 I decided to buy a bike,I had no idea what to buy. I entered True North sports and stated such, that I was a total newbie,I didn’t have a M1 licence. Jim was a true professional, he gave me sound advice, honest opinions and no bull sales pitch. He made me very comfortable in my decision to buy . I purchased a 2009 Harley Davidson, Road King Police edition,( I know what your thinking, that’s a big bike for a beginner). The purchase price was very fair and I received a top notch vehicle. Long story short, I have totally enjoyed it, and I am glad I took the plunge In three short months, I had ridden 4650 miles, incident free I purchased a new rear tire and had it installed by Ethan, again excellent service, and a friendly character to discuss issues with. Thank you very much Jim and his team at True North Motor Sports. I highly recommend , if you are in the market, for a nice bike at a fair price and excellent service, you should check them out. Dan Moore

Dan Moore

2 months ago

In the past 30 days, my husband and I purchased 2 Harleys from Ethan and we couldn’t be more pleased with customer service and the incredible “care”. Both our bikes were delivered in perfect condition. Ethan took the time to make sure neither bike left his shop without it being “like it was going to a dear family member”. Rarely do you see customer service like this any more. Thank you so much for the beautiful bikes!!

Tammy Draper

2 months ago

I just completed my third purchase with Jim. A pleasure to deal with every time. Straight up and he knows his products. He offers accurate descriptions and hides nothing. He prides himself with putting out a bike properly detailed and certified with a no nonsense price. Every now and again i drop in to his showroom on main west just to look around. All bikes well organized and show well. The True North Motor Sports website is constantly updated for your perusal and I would highly recommend for anyone with a fondness of motorized 2 wheel fun machines to do just that. The greatest selection of late model low milers in a big mile radius.

Mike Montcalm

2 months ago

I would say that Jim McCabe is the best salesman in the world!!! He makes each and every transaction completed with ease and great care. He consistently delivers excellent customer service while never forgetting the human touch. His dedication to his clients is always evident and this is one of the many reasons I continued doing business with him. Thanks to Mr.McCabe, all of my experiences will be remembered as remarkable.

Navin Singh

4 months ago

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